Greek Spirit. Not in Crisis


VIMagazino, a weekly magazine, asked two advertising agencies creative teams (Adel Saatchi & Saatchi and Soho Square) to design a print ad which could improve the image of Greece abroad at this very critical stage in its history. Greece, beyond clichés has incredible natural beauty, historical heritage and thrilling experiences to provide to its visitors and this is a fact no one can dispute.

We are enchanted to share with you the creative that reflects a different but meaningful point of view for Greece and all the publicity around this blessed country.

Rebranding Greece
Inspired by Iceland’s Tourism Campaign, Mr. Peter Economides, a Brand Strategist with global perspective produced a similar campaign with the colors, the spirit and the values of the Greek Hospitality delivering the message that Greece is FOREVER.

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